Brand Development. Creative Direction. Logo. Print Design. Signage Design

A10, an international bistro, was created by chef Matthias Merges and his wife, architect Rachel Crowl. It is named for Italian autobahn which connects Genoa to Ventimiglia. Located in Hyde Park, home of the University of Chicago, A10 bridges the boundaries of north side and south side Chicago. The architecture and branding are inspired by the design of the early 20th century‚ a time of innovation and exploration, while the logo takes it’s cues from Italian motorway signage.