Creative Direction. Packaging Design

Billy Sunday, named for the outspoken and wildly popular Prohibition-era evangelist, is an upscale cocktails and gourmet gastropub bar in the Logan Square neighborhood of Chicago.  Matthias Merges, the well-known chef behind Billy Sunday teamed up with the Chicago Cubs to develop several bars and restaurants in the new Wrigley Field campus. As part of this development, cocktails in a can were introduced at Wrigley Field. The irony in serving Billy Sunday branded cocktails is that Billy Sunday, prior to becoming a preacher, was a ball player for the Chicago White Sox in the last 1800s. 

Photography : Tru Studio, Matthias Merges