Brand Development. Creative Direction. Logo. Print Design. Signage

Naming the restaurant GAIJIN, which means foreigner in Japanese, is a bit tongue and cheek. As a self described Gaijin, the chef/owner Paul Virant honors the traditional techniques of Japanese comfort foods, such as Okonomiyaki (savory pancake) and Kakigori (shaved ice dessert).

Architecture + Interiors : fc studio inc.

Photography : Erika Dufour